At ASB, we have always been driven by a passion for progress.
We deliver on our purpose by providing simple, meaningful ways to help Kiwis improve their financial wellbeing, today and tomorrow. We achieve this by doing what we do best, championing innovation and fresh thinking, so we can open up new opportunities for more people to stay one step ahead.
We believe it is important to deliver our purpose not just for our customers, but for our communities and the New Zealand economy as a whole.
Living our values is integral to achieving our purpose. They are who we are, and we are really proud of them.
Our values of Caring, Integrity, Passion, Courage and United reflect what is great about ASB and how we work together. They guide our interactions with each other, as well as with our customers and communities.
What we stand for
Supporting New Zealanders' financial progress means focusing on doing the right thing and being transparent about our progress and performance. Our Environmental & Social Framework recognises the interconnectedness of commercial, environmental, and social matters against the backdrop of changing community expectations. It provides a reference point for our people and stakeholders on the minimum standards we seek to uphold, the targets we aim to implement, and the governance and oversight in place to support our actions.
People are at the heart of everything we do at ASB. From our values and unique culture, to our commitment and support of the communities we live and work in. We believe this is what sets us apart and is just one of the reasons why more than 1.3 million personal, business and rural customers choose to bank with us.
In 1847, at 7pm on Saturday 5 June the Auckland Savings Bank, New Zealand's first savings bank, opened on Queen Street. ASB pledged to serve the community, to grow, and to help Kiwis grow. Since then, we have been committed to bringing New Zealanders the best banking products and services possible. Over the years, we've continued to rethink the way people bank and how they interact with their money, and used these insights to develop innovative solutions that meet our customers' needs.
Photo: Alexander Turnbull Library
Queen Street, Auckland, ca 1910
Reference Number: 1/1-002886-G
We're inspired by success. Big or small, every milestone reached by our customers is a success and pushes us to go even further; to do better.
ASB is an internationally recognised provider of integrated financial solutions. We introduced internet banking to New Zealand. We were the first bank to enable you to pay with your mobile and launched the world's first digital moneybox for kids.
Check out some of our recent successes.
ASB Bank Limited is one of New Zealand's leading commercial banks, aiming always to be 'one step ahead' in terms of both products and service. We save, move, lend, invest and protect money for our customers. Over 5,500 ASB people across the country help create unbeatable banking experiences every day.
Chief Executive Vittoria Shortt heads our team of Executive General Managers (EGMs) who lead ASB's ten divisions. ASB Bank is part of the ASB Group of companies, one of the largest providers of financial and insurance services in New Zealand. ASB Bank reports to the ASB Bank Limited Board of Directors.
We really love working here, and we think you will too. Find out why a career at ASB could be perfect for you. It's a place where everyone belongs, and we love that our people bring their 'whole selves' to work every day.
We support our communities, bringing our brand to life through the partnerships and events we sponsor and engaging our staff and customers through outstanding live experiences.
Our Corporate Responsibility team manages sustainability and our social impact - working across the business to ensure we meet (and exceed) customers' and stakeholders' expectations. We always consider how we can support positive change in our communities, society and the economy.
We're committed to ensuring our suppliers also embody our values. We want our suppliers to drive flexibility, responsiveness and innovation.
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