ASB is an internationally recognised provider of integrated financial solutions.

A selection of our successes


  • ASB named 'The New Zealand Bank of the Year' by The Banker Magazine, UK for the fourth year running (and 12 times in 15 years).
  • ASB awarded MBIE Diversity Leadership Award by Deloitte Top 200 for being the most advanced in its Diversity and Inclusivity programme.
  • Clever Kash is awarded the Gold Lion at the Cannes Lions International Festival of Creativity.
  • ASB's innovation 'Clever Kash' - a digital moneybox linked to customer accounts - wins the Grand Axis and Grand Prix-Digital & Interactive at the 2016 Axis Awards. Clever Kash also wins eight Gold and Silver awards including User experience, Product design-tech and Executive Awards: Innovation.
  • ASB KiwiSaver was awarded Canstar five stars for 'outstanding value' in Balanced, Growth and Cash Fund categories. The Balanced and Growth funds have received this accolade for the sixth year running.
  • ASB's Voice of the Customer programme wins the platinum award for 'Using customer feedback to build a better banking experience' at the Research Association Effectiveness Awards.
  • ASB Unity is recognised as an initiative that has driven diversity and inclusion within ASB, winning the Positive Inclusion Award at the NZ Diversity Awards.
  • ASB Third Party Banking team wins Lender of the Year at the Professional Advisers Association Excellence Awards.


  • ASB Economics Team named Forecaster Accuracy Award Winners by Consensus Economics for second year running.
  • ASB named 'The New Zealand Bank of the Year' by The Banker Magazine.
  • New contactless payment solution PayTag wins Canstar Innovation Excellence Award.
  • ASB launched Card Control, a New Zealand-first feature giving customers the power to remotely control how their cards are used from inside ASB's mobile app. Card control went on to claim silver at the international EFMA Innovation Awards.
  • ASB became the first bank in the world to reach customers through social media platform Snapchat. The Snapchat campaign 'ASB Snap Scholarships' was awarded the Grand Prix and three Golds at the New Zealand Direct Marketing Awards for excellence in strategy, best in social media and best in Industry (Finance). The campaign also won Gold at the NZ Effie Awards for most Effective Client of the Year.
  • Won the Randstad Award for New Zealand's Most Attractive Employer in the Banking & Financial Sector.
  • ASB KiwiSaver was awarded Canstar five stars for 'outstanding value' in Balanced and Growth categories for fifth year running.
  • ASB Ranked No.1 in NZ for banks using social media; No. 2 for Australaisan banks behind CBA; and No. 34 globally on Financial Brand's Power 100 Index.  


  • First New Zealand bank to be awarded the Rainbow Tick.
  • ASB's Graduate programme wins the New Zealand Association of Graduate Employers Industry Award for Best Graduate Development Programme.
  • Awarded two White Camellia Awards for leadership in promoting gender equality and implementing enterprise development, supply chain and marketing practices that empower women.
  • ASB named 'The New Zealand Bank of the Year' by The Banker Magazine, UK.
  • Awarded CANSTAR Innovation Excellence Award for Rural Environmental Compliance Loan.
  • ASB pushes the boundaries of innovation on social media through the 'Like Rewards' and 'Like Loan' campaigns, with Like Loan winning Gold for the Digital and Interactive -Social category and Silver for the Direct Marketing category at the AXIA awards.
  • ASB's 1000km Tennis court activation for the 2014 ASB Classic wins Silver for the Direct Marketing - Direct Other category at the AXIA awards.
  • ASB Economics Team named 2013 Forecaster Accuracy Award Winners by Consensus Economics.


  • ASB's innovative and now globally recognised social campaign, 'Like Loan' wins Gold for the Social Strategy category at the International WARC awards and Gold for the Financial Services category at the New Zealand Marketing Association awards.
  • ASB named 'The New Zealand Bank of the Year' by The Banker Magazine, UK.
  • ASB awarded UN Women's Empowerment Principles White Camellia Supreme Award, 2013.
  • Opened new head office, ASB North Wharf, with an 'Innovation Lab' branch focussed on nurturing innovative ways to respond to customers' needs. ASB North Wharf:
    • Won the Sustainable Architecture Award at the 2013 Auckland Architecture Awards.
    • Awarded a five-star Green Star Rating (Office Design) by the New Zealand Green Building Council.
  • Received CANSTAR Best Online Bank Award for second year running.
  • Won the inaugural CANSTAR Youth Banking Award recognising ASB's success in school banking and GetWise financial literacy programme for young people.
  • Launched New Zealand's first Rural Environmental Compliance Loan.
  • Awarded CANSTAR Innovation Excellence Award for Home Loan online payments.
  • ASB's Third Party Banking team won the Lender of the Year Award at the annual Professional Advisors Association Conference.
  • ASB received the Optimal Usability Highest Overall Score for mobile banking services in New Zealand.


  • ASB awarded the Responsible Governance Award at the Deloitte/Management Magazine Top 200 Awards.
  • In the national KiwiHost service survey, ASB has highest 'happiness rating' among its customers than the other four major banks in New Zealand.
  • ASB cements itself as the leader in mobile banking technology in New Zealand through:
    • Winning the inaugural Canstar Award for Online Banking which recognised the ASB Mobile Banking app, the Virtual Branch on Facebook and wide range of money management tools on FastNet Classic.
    • Launching an updated ASB Mobile Banking tool where customers can make payments using mobile numbers, email addresses and in a New Zealand first, Facebook contact details.
  • Through a series of successful Facebook campaigns customers:
    • Engaged in 'Elebank' to raise money for ASB Community Partners.
    • Experienced share-trading through the ASB Prize Index on Facebook.
    • Downloaded the ASB 'Moodulator' app during the Olympics to track their feelings over the course of the games with Facebook and the online music sharing site, Spotify.
  • ASB earned a five-star rating Canstar for its FastSaver and BankDirect Savings Accounts.
  • Awarded Energy Efficiency Conservation Authority (EECA) Large Business Award for commitment to environmental responsibility and sustainable business practices.
  • Awarded two bronze Axis Awards at the Communications Agencies Association New Zealand (CAANZ) Awards.
  • ASB appointed to the Retail Syndicate Panel for the Government's programme of state-owned enterprise sales, and named as one of the panel members to progress the first transaction in the partial sale of Mighty River Power.


  • Named 'The New Zealand Bank of the Year' by The Banker Magazine, UK.
  • ASB Virtual Branch on Facebook wins 'Best Social Media Engagement' in the Asian Banker's International Excellence in Retail Financial Services Awards 2011.
  • Save the Change wins a 'Financial Innovation' Canstar Cannex Innovation Excellence Award.
  • First New Zealand Bank to launch an Android application for smartphones.
  • First bank in New Zealand to establish a presence on Google+.
  • Named as the Sunday Star-Times 'Socially Responsible Bank of the Year'.
  • ASB Virtual Branch on Facebook awarded the 'BAI/Finacle Infosys Service Innovation Award' in the 2011 Global Banking Innovation Awards.
  • Ranked 35th of 400 global banks and financial institutions for Twitter popularity and impact (thefinancialbrand.com).
  • Winner of the 2010/11 Randstad Job Security Award.


  • Launched Virtual Branch on Facebook - recognised as 'Best Use of Social Media' by Social Media
    New Zealand.
  • First major New Zealand Bank to launch a Home Equity Release product, HomePlus, so our customers 65 and over can access the equity in their home for lending purposes.
  • Launched 'Save the Change', an initiative allowing customers to round up electronic transactions and save the difference into a nominated ASB account.
  • Number One in Colmar Brunton's Distinctive Customer Experiences Survey 2010 across major New Zealand companies.
  • Voted 'New Zealand Company Facebook Page of the Year' in the People's Choice NZ New Media Honour List 2010.
  • Winner of Robin Hood Foundation Prime Minister's Social Heroes Award for Skills Exchange in recognition of our St John 'Working Together' CPR initiative.

Successive awards

  • ASB Economics Team named Forecaster Accuracy Award Winners by Consensus Economics 2013, 2014.
  • ASB KiwiSaver Scheme awarded 5 stars from Canstar in its Balanced and Growth categories (2011 - 2016).
  • Named 'The New Zealand Bank of the Year' by The Banker Magazine, UK (2002 - 2008; 2011, 2013 - 2015).
  • Received CANSTAR Best Online Bank Award 2012, 2013.
  • Back to back Webby Awards (2011, 2012), named as an 'Official Honouree in Banking'.
  • Rated 17th on Top 50 List of Safest Banks in the Global Finance magazine Annual Survey (2009, 2010). CBA ranked 12th on the 2011 list.

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