Community partnership and sponsorship

By helping with community and charity projects, ASB is involved with making New Zealand a better place.

In 1906, after many years of lobbying the government, a Special Bill was passed enabling excess funds to be directed to community projects. Since that time ASB has been recognised and respected for the support it gives to the communities in which we operate.

Community partnership

St John

Since 2008, ASB has been working with St John to build safe, caring communities. As principal sponsor ASB is involved with St John in many ways; from volunteering on area committees or as 'Caring Callers', to contributing to the St John Annual Appeal fundraising.

Additionally, all ASB branches nationwide are equipped with an AED (or heart defibrillator) and AED-trained ASB staff.

Coastguard NZ

We live in a country surrounded by ocean, so it’s great to know our community partner Coastguard NZ are dedicated to saving lives at sea. They provide marine search and rescue services to New Zealand 24 hours a day, 365 days of the year and rely heavily on donations and community support to keep operating.

ASB supports Coastguard Auckland’s ASB Rescue Vessel and the annual MayDay Appeal.

Starship Foundation makes miracles happen every day

ASB is proud to have been a Five Star Sponsor of the Starship Foundation since its inception in 1991. As one of the country’s most recognised hospitals, Starship treats more than 120,000 young patient visits each year from across New Zealand.

ASB has funded a BERAphone that allows Starship to offer their New Born Hearing Screening Service to all births in the Auckland District Health Board (ADHB) catchment area. ASB also fundraised for two ASB Starship Mobile Ear Clinics, and is committed to projects that support patients and their families.

Ronald McDonald House

ASB has been working with Ronald McDonald House in Auckland and Wellington since 2008. Our support goes a long way and has included funding the Grafton Mews family kitchen in Auckland, and the community room in Wellington.

In addition, ASB staff volunteer their time at the houses, cooking thousands of plates of food each year for families’ dinners.

ASB GetWise - financial literacy for kids

We know that good habits start at an early age. That's why we’re committed to making sure the next generation learn about managing their money with ASB GetWise. It’s an educational programme in primary and intermediate schools and it’s part of our wider commitment to the Kiwi community. The programme is fun and interactive for kids and delivered by independently trained facilitators working with students in the school classroom. And the best part? ASB GetWise is free to any primary or intermediate school, all they have to do is register.

ASB believes the younger we can help kids learn to save, the better off they’ll be in the future. Our School Banking programme aims to do just that. Any schools that bank with ASB can register for the programme, and receive all the information and equipment they’ll need for their students to save money every week. Students will see their savings build up in their very own Headstart account, helping keep them enthusiastic and motivated to continue saving.

Auckland Lantern Festival

As Auckland’s population continues to grow so too do the diverse ethnicities and cultures of the people that call Auckland home. ASB understands the importance of celebrating and embracing cultural diversity and is proud to be Principal Sponsor of the Auckland Lantern Festival.

This free annual event marks the end of the celebrations of the Chinese New Year and brings together individuals and families from all walks of life to enjoy the beautiful lantern displays as well as many arts, crafts and food stalls.

NZ Falcons

Diversity plays a key part in making our community a better place to live and work.

As an employer and an organisation that supports the community, ASB is working towards making a difference by participating in the Rainbow Tick Programme and signing on as Principal Sponsor of the NZ Falcons.

Sports sponsorship


For more than 100 years ASB has been serving New Zealand tennis at all levels of play.

ASB has a long standing involvement with tennis in Auckland and is the major sponsor of the iconic Auckland event, the ASB Classic. The ASB Classic is part of the Women's Tennis Association's (WTA) and the Association of Tennis Professionals’ (ATP) tours and is played in the first two weeks of January each year at the ASB Tennis Centre in Auckland.

In recent years, some of the world’s most iconic tennis players have headlined the ASB Classic. Superstars such as Ana Ivanovic, Venus Williams and Caroline Wozniacki have wowed crowds in the first week of the tournament, while Jo-Wilfried Tsonga, David Ferrer and John Isner created a buzz in the second week of the tournament.

ASB Auckland Marathon

The ASB Auckland Marathon, New Zealand's premier road race, is fast gaining a big international reputation, with around 17,000 runners taking part in five events: full marathon, half marathon, 12km Traverse, 5km Challenge and Kids Marathon. All the events take in the beauty of Auckland’s harbour, pass ASB headquarters at North Wharf, and finish in nearby Victoria Park.

New Zealand Rugby and the All Blacks

We are recognised as the official bank of New Zealand Rugby and the All Blacks.

With all of our sponsorships, ASB looks to align with organisations that share our values. The high-performance culture of the All Blacks, New Zealand’s most successful sporting team, was a natural fit.

ASB’s multi-year partnership with New Zealand Rugby includes three champion teams: the All Blacks, the All Blacks Sevens men's team and New Zealand Women's Sevens team.

Sport Northland

ASB has been Sport Northland's major sponsor since 1992, and the partnership continues to go from strength to strength, with the ASB KeriKeri Half Marathon joining other sponsorships such as Whangarei’s  ASB Stadium, the ASB Northland Secondary Schools Sports Awards and the ASB Northland Secondary Schools Events Programme.

Sport Tasman

ASB is the major sponsor of Sport Tasman whose mandate is to help get people more physically active, more often throughout the top of the South Island. Sport Tasman provides a wide range of events and community sport and recreation programmes through schools, sports organisations and community groups and it operates a number of sports facilities throughout the region.

Sport Otago

ASB is proud to have been principal sponsor of the ASB Otago Sports Awards since 2006. At ASB, we believe in celebrating success, whether it be achieving a personal financial goal or world-class sporting success. Every year we are pleased to be help honour the exceptional achievements of some of Otago’s best sportsmen and sportswomen.

Arts sponsorship

Art and culture are at the heart of any community and it can be thought provoking, entertaining and food for the soul. Our sponsorship helps people to showcase and enjoy art and culture in its many forms.

New Zealand Art Show

Bringing together New Zealand's vibrant scene of artists, the New Zealand Art Show offers collectors and newcomers to the art market the opportunity to view and choose from an enormous variety of art styles, genres and mediums.  All art on show over the three day event is for sale and the prices range from $50 to $5000.

The event is held annually in Wellington. Last year more than 10,000 people experienced the show each year and around 3000 pieces of original New Zealand art were on display and for sale.

ASB has supported this unique Wellington event since its inception in 2004 and we are now very  proud to be a Platinum sponsor.

ASB Polyfest

ASB Polyfest is a four day event held annually in March which celebrates traditional culture through song, dance and speeches.  Secondary School students throughout Auckland and further afield, perform and compete on stages representing Maori, Cook Islands, Niuean, Samoan and Tongan cultures.  Other cultures showcase their performances on the Diversity Stage.  The festival is reputed to be the largest of its kind in the world with upwards of 9,000 student performers from over 60 schools with spectators over the four days at over 90,000. 

ASB has been naming rights partner of ASB Polyfest for over 30 years.  Our support has enabled the festival to grow from its small beginnings - 4 schools competing at a host school, to the spectacular event it is today.  ASB has a large contingent of volunteers who support the fun and educational activities.

Stadiums and venues

Quality venues allow people to participate in sporting, cultural and business activities that build strong communities and improve the quality of life.

ASB Showgrounds

Situated in Greenlane East, the ASB Showgrounds is Auckland's largest venue. It was original home of Auckland's prestigious A & P Show, which evolved into the Royal Easter Show. Numerous other annual shows relating to all walks of life take place here. It has undergone a huge redevelopment and is now a premier events centre.

ASB Tennis Centre

ASB is the major naming rights sponsor of the ASB Tennis Centre situated in Tennis Lane (formerly part of Stanley Street), Auckland. Offering both indoor and outdoor courts, this high profile sporting venue is the home of Tennis Auckland and both international tennis tournaments - the ASB Classic and the Heineken Open.

Eden Park

Eden Park is the home of rugby and cricket in Auckland and known throughout the world. It is New Zealand's largest stadium with a seating capacity of 48,000. Featured at Eden Park is the ASB Stand which houses the ASB Lounge, a major corporate venue.

The University of Auckland Business School

Housed in a magnificent new building, this faculty offers business research and tertiary education at all levels. ASB's contribution is recognized through naming rights to the ASB Atrium and ASB Careers Centre.

Aotea Centre

The ASB Theatre is a popular venue within the Aotea Centre, a theatre and conference room complex on the edge of Auckland’s central business district. It hosts a variety of entertainment, from opera to theatre, comedy to contemporary music.

ASB Baypark

Located in scenic Mount Maunganui, Bay of Plenty, ASB Baypark is a hub for high profile sport, culture and entertainment. With ASB Arena and ASB Stadium onsite this venue provides a unique and multifaceted combination of venue spaces in one convenient location. The complex is home to the Bay of Plenty Steamers rugby team, Baypark Speedway and proud hosts to the Waikato-Bay of Plenty Magic netball team.

ASB Sports Centre - Wellington

Kilbirnie’s ASB Sports Centre provides indoor sport and recreation facilities for the Wellington community. The ASB Sports Centre is hosts a variety of indoor sports - Basketball, Netball, Floorball, Futsal, Handball and Korfball are a few – and it runs prominent school, after school and holiday programmes.

Corporate responsibility

ASB's Corporate Responsibility Report talks about ASB, our values and the work we are doing to build and support sustainable New Zealand communities. A passion for helping to develop sustainable business is not something new to ASB. It's part of our culture. We want to share the work we are doing in this area, the challenges we face, the progress we have made and our goals for the future. It's a journey. We don't have it all sorted, but we are working every day on making ASB a better and more sustainable company, and helping our customers and community partners to do the same.

If you have any comments or feedback on this report, please feel free to write to sustainability@asb.co.nz.