Community partnership and sponsorship

By helping with community and charity projects, ASB is involved with making New Zealand a better place.

From Kia Ora to Kia Orana, ASB Polyfest is a showcase of New Zealand's diverse cultures and a celebration of youth performance.

As one of our longest-standing community partnerships, now in its 36 year, ASB Polyfest has seen more than 250,000 secondary school students take to the stage, representing their families and schools and honouring their cultural identity.

The festival is an exceptional event that celebrates and showcases the diverse backgrounds that we as Aucklanders have.

Community partnerships

St John

ASB and St John have been working together since 2008, with ASB staff volunteering to help St John on Area Committees, as Caring Callers, and with fundraising. All ASB branches are equipped with an AED (Automatic Heart Defibrillator) and have AED-trained staff ready to help. ASB also supports ASB St John in Schools, a first aid programme which teaches Kiwi kids essential life-saving skills and gives them confidence to take action in an emergency. Through this programme ASB distributes over 10,000 first aid kits a year to primary school kids around the country and has assisted in teaching over 600,000 children throughout New Zealand basic first aid skills.


The Starship Foundation is a charity set up to give Starship Children's Hospital additional equipment, support and help to patients, their families and staff. ASB is proud to have been a Five Star Sponsor of the Starship Foundation since its inception in 1991.

For over 27 years, ASB has helped raise funds to pay for vital medical equipment, research and new technology. More recently, ASB and ASB customers have contributed $1 million for the refurbishment of the Children's Emergency Department.


KidsCan is a charitable organisation that aims to give children whose families are struggling the same opportunity to learn as anyone else. To do this, they work with schools to break the cycle of hardship, providing food and essential items to kids in need via school programmes so they can focus on learning.  

Throughout the year ASB people volunteer their time to provide practical assistance at over 750 low-decile schools throughout New Zealand. 

Trees That Count

ASB has partnered with Trees that Count, a charitable organisation that helps to increase native tree planting in communities throughout New Zealand. Their marketplace makes it easy for anyone to donate native trees, which are matched with deserving planting projects. ASB has pledged to ensure 10,000 new trees are planted through Trees That Count during 2020 – both via direct funding support and by encouraging customers to fund native trees themselves. Through the partnership, every new investor in ASB’s Positive Impact KiwiSaver Fund will have a native tree funded on their behalf, and ASB credit card customers are able to direct their True Rewards dollars to the charity.


ASB has partnered with RainbowYOUTH (RY) since 2014. RY is a charity that provides support, information, resources and advocacy for Aotearoa’s queer, gender diverse, takatāpui, intersex youth and the wider rainbow community in order to ensure that New Zealand is a place where all young people can thrive.

ASB’s support of RY has included supporting their presence at Auckland Pride festivals, assisting with their office relocation, helping with various fundraising events, plus offering mentorships and youth scholarships.

Springboard Trust

The Springboard Trust's vision is to dramatically improve the life skills of young New Zealanders through enhancing school leadership capability. The Strategic Leadership for Principals' Programme (SLPP) is a 10-month, free programme that leverages cross-sector expertise to provide strategic leadership development and support for New Zealand principals. ASB was the first Strategic Partner of the Trust and over the years has provided many senior business leaders from within the business to support the programme as mentors and subject matter experts.  Over the last 5years, together we have been able to work with over 224 principals in five regions through the SLPP and Alumni programmes, impacting over 75,000 students. 

Sports sponsorships

ASB Classic

ASB has been the major sponsor of the ASB Classic, New Zealands premier tennis event, since 1997. The ASB Classic is part of the Women's Tennis Association's (WTA) and the men's Association of Tennis Professionals' (ATP) tours and is played in early January each year at the ASB Tennis Centre in Auckland.

In recent years, some of the world's most iconic tennis players have headlined the ASB Classic. Superstars such as Serena Williams, Venus Williams and Caroline Wozniacki have wowed crowds in the first week of the tournament, while Juan Martín del Potro, Jack Sock, David Ferrer and John Isner have entertained in the second week of the tournament.


ASB Auckland Marathon

The ASB Auckland Marathon is one of Auckland's most iconic road races, with around 15,000 runners taking part in five events: full marathon, half marathon, 12km Traverse, 5km Challenge and Kids Marathon. All the events take in the beauty of Auckland's harbour bridge, pass ASB headquarters at North Wharf, and finish in nearby Victoria Park. The event annually raises over $1 million dollars for charities.

New Zealand Rugby and the All Blacks

ASB is the bank that backs the All Blacks and NZ Rugby. We know how passionate New Zealanders are of their national teams and we are proud to be a sponsor of the All Blacks, the Black Ferns and the Maori All Blacks. With a commitment to high performance, innovation and diversity, NZ Rugby and ASB share much in common, which makes for a strong and successful partnership.

New Zealand Falcons

In 2014 we became the Major Sponsor of the New Zealand Falcons who are New Zealand's only gay and inclusive rugby union team. They are focused on making a strong contribution to the national rugby culture and Auckland's LGBTIQ community by encouraging players of all sexual orientations to become part of an inclusive team.

In addition, ASB became the first New Zealand bank to receive the Rainbow Tick accreditation. The Rainbow Tick is an external audit and quality improvement programme designed to foster a safe, welcoming and inclusive workplace for people of diverse gender identity and sexual orientation.

Sport Northland

ASB has been Sport Northland's core purpose is 'Enriching lives through sport' and although its core business is the achievement of Sport New Zealand outcomes, Sport Northland endeavours to entice people into sport and recreation through all its areas of operation. ASB has been Sport Northland's major sponsor since 1992, and the partnership continues to go from strength to strength. This partnership includes the ASB KeriKeri Half Marathon, Whangarei's ASB Stadium and the ASB Northland Secondary Schools Sports Awards.

ASB Christchurch Marathon

ASB has been the principal sponsor of the ASB Christchurch Marathon since 2017.  The Christchurch Marathon was established in 1981 and has been a special part of this city's social fibre. Based at Christchurch's iconic Cathedral Square, this flat, fast and spectator friendly course takes you on a scenic tour of quintessentially Christchurch landmarks such as Hagley Park and the Avon River. With over 4,500 participants from around 17 different countries the ASB Christchurch Marathon is an exciting addition to ASB's regional sponsorship portfolio.

Sport Tasman

ASB is a principle sponsor of Sport Tasman whose mandate is to help get people more physically active, more often throughout the top of the South Island. Sport Tasman provides a wide range of events and community sport and recreation programmes through schools, sports organisations and community groups and it operates a number of sports facilities throughout the region. In 2018 we became the sponsor of the ASB Nelson Sports Awards. 

ASB Otago Sport Awards

ASB is proud to have been principal sponsor of the ASB Otago Sports Awards since 2006. At ASB, we believe in celebrating success, whether it be achieving a personal financial goal or world-class sporting success. Every year we are pleased to honour the exceptional achievements of some of Otago's best sportsmen and sportswomen.

Arts and Culture

Auckland Lantern Festival

As Auckland’s population continues to grow so too do the diverse ethnicities and cultures of the people that call Auckland home. ASB understands the importance of celebrating and embracing cultural diversity and is proud to a Major Partner of the Auckland Lantern Festival.

This free annual event marks the end of the celebrations of the Chinese New Year and brings together individuals and families from all walks of life to enjoy the beautiful lantern displays as well as many arts, crafts and food stalls.

ASB Polyfest

ASB Polyfest is a vibrant four-day, family-friendly festival that celebrates traditional Polynesian culture through song, dance and speech. Held annually in March in Manukau, secondary school students from across the wider Auckland region perform and compete on stages representing Maori, Cook Islands, Niuean, Samoan and Tongan cultures.  Other cultures showcase their performances on the Diversity Stage.  The festival is reputed to be the largest of its kind in the world with upwards of 9,000 student performers from more than 70 schools, and almost 90,000 spectators. 

ASB has been naming rights partner of ASB Polyfest for more than 30 years. Our support has enabled the festival to grow from its small beginnings - four schools competing at a host school to the spectacular multi-day event it is today. 

New Zealand Art Show

The annual New Zealand Art Show in Wellington is the largest curated art sale of its kind in New Zealand. Bringing together New Zealand's vibrant scene of artists, the New Zealand Art Show caters to all art enthusiasts, from art collectors to beginners and provides the opportunity to view a variety of art styles, genres and mediums. All artwork displayed across the three day event is for sale at affordable prices.

More than 10,000 people experience the show annually and around 3000 pieces of original New Zealand art are on display and for sale. At least 85% of the sale price goes directly to the artist and the Trust has given back to the art world over $1million since its inception in 2004.

Youth sponsorships

ASB GetWise - financial literacy for kids

ASB GetWise, New Zealand's largest youth financial literacy programme delivered free to primary and intermediate students. This award-winning programme teaches practical money management skills and aims to establish good savings habits at one of the most important stages of their learning development.

While ASB GetWise facilitators are based in New Zealand's main centres Auckland, Hamilton, Wellington and Christchurch, 'roadshows' take ASB GetWise further afield visiting schools throughout the country. To date, ASB GetWise has reached 72% of primary and intermediate schools in New Zealand, delivering workshops to over 1 million registered students. Now with GetWise Digital, kids have free access to an online portal and augmented reality (AR) experience anywhere, anytime. 

Skills Bright Sparks

Since 2016 ASB has been part of Skills Bright Sparks. It is inspiring to be involved in a programme that nurtures brilliant young minds. We hope our support of New Zealand's longest running competition for young innovators will help to foster education amongst tech enthusiasts across New Zealand schools.

ASB's Theatre sponsorships

ASB Auckland Waterfront Theatre and Auckland Theatre Company

ASB is delighted to be the naming sponsor of the 660-seat ASB Waterfront Theatre, bar and gallery space, the new home of the Auckland Theatre Company (ATC), Auckland's premier professional theatre company of which ASB is also the exclusive Principal Partner. 

The purpose-built ASB Waterfront Theatre sits next door to ASB's head office in Auckland's Wynyard Quarter and signifies a major milestone in New Zealand theatre history. While a long-time dream for ATC, the ASB Waterfront Theatre also provides a space for other domestic and international arts organisations to tour and showcase their work. ATC shows are performed in the theatre 26 weeks a year, with the rest of the year set aside for hosting performances and events from external hirers.

Isaac Theatre Royal Christchurch

The Isaac Theatre Royal in Christchurch is home to many national performing arts companies of New Zealand.

The Theatre Royal Charitable Foundation and ASB provide the ASB Performing Arts Community Grant to lower the costs for community groups to hire the theatre's two performance spaces. Providing a subsidy, the ASB Performing Arts Community Grant enables community groups to hire the theatre to showcase their performances in a world-class facility, helping grow performing arts in the Canterbury region.

ASB Theatre Marlborough

ASB Theatre Marlborough is one of New Zealand's newest theatre venues. Opened in 2016, the contemporary, state-of-the-art theatre boasts a 700-seat auditorium perfect for live performances, theatrical events, conferences, functions or exhibitions.

Stadiums and venues

Eden Park

Eden Park is regarded as New Zealand's largest and most iconic national sports stadium. Every year over half a million local and international sports fans enjoy matches and functions at the Park. While Eden Park is most notably remembered for hosting the 2011 Rugby World Cup Final, it has been the home of Auckland Cricket, Auckland Rugby and international events since the early 1900s. In 2015, Eden Park was co-host for the Cricket World Cup and host for many other events such as the Downer NRL Auckland Nines, Bledisloe Cup, ITM Cup, Super Rugby, Football, plus international and domestic cricket games. Eden Park successfully hosts sell-out crowds of up to 50,000 on match days and caters for a wide variety of events and conferences throughout the year. 

ASB Showgrounds

Situated in Greenlane East, the ASB Showgrounds is Auckland's largest venue. It was original home of Auckland's prestigious A & P Show, which evolved into the Royal Easter Show. Having undergone a significant redevelopment, it now hosts numerous other annual shows relating to all walks of life. 

ASB Tennis Centre

ASB is the major naming rights sponsor of the ASB Tennis Centre situated in Tennis Lane (formerly part of Stanley Street), Auckland. Offering both indoor and outdoor courts, this high profile sporting venue is the home of Tennis Auckland and the international tennis tournament - the ASB Classic.

The University of Auckland Business School

Housed in a magnificent new building, this faculty offers business research and tertiary education at all levels. ASB's contribution is recognized through naming rights to the ASB Atrium and ASB Careers Centre.

ASB Sports Centre - Wellington

Kilbirnie's ASB Sports Centre provides indoor sport and recreation facilities for the Wellington community. The ASB Sports Centre is host to a variety of indoor sports - Basketball, Netball, Floorball, Futsal, Handball and Korfball are a few - and it runs prominent school, after school and holiday programmes.

Corporate responsibility

ASB's Corporate Responsibility Report talks about ASB, our values and the work we are doing to build and support sustainable New Zealand communities. A passion for helping to develop sustainable business is not something new to ASB. It's part of our culture. We want to share the work we are doing in this area, the challenges we face, the progress we have made and our goals for the future. It's a journey. We don't have it all sorted, but we are working every day on making ASB a better and more sustainable company, and helping our customers and community partners to do the same.

If you have any comments or feedback on this report, please feel free to write to sustainability@asb.co.nz.