ASB Chief Executive Barbara Chapman
Barbara commenced as Chief Executive and Managing Director of ASB Bank in April 2011. Since 1994 she has held a number of diverse senior executive roles with the Commonwealth Bank Group of companies, having started her career with the Group as Chief Manager Marketing at ASB. In 2004, Barbara moved into the role of Managing Director and Chief Executive Officer of Sovereign Assurance Company Limited, the Group’s New Zealand Life Insurance business. She then crossed the Tasman on secondment to the Commonwealth Bank in 2006, joining the Group Executive team there as Group Executive, Human Resources and Group Services. Barbara is a former Chair of Oxfam New Zealand and a former Director of Oxfam International. She was also an inaugural Trustee of the New Zealand Equal Opportunities Trust and was its Chair for several years. She was New Zealand’s inaugural "Marketer of the Year" and has received numerous awards for innovative and effective marketing throughout her career.