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Community partnership and sponsorship

By supporting community programmes and initiatives, ASB is helping to make a difference to New Zealand.

Community partnerships

Youthline

Youthline is an organisation dedicated to supporting young people aged 12-24 years, throughout New Zealand. It offers a free Helpline service (via text, phone, webchat & email), face-to-face counselling services and youth mentoring programmes in schools and communities to help young people grow and develop.

ASB is committed to supporting the next generation to live life one step ahead. As Youthline’s Principal Partner, ASB wants all young people to know that it’s okay to seek help, and that Youthline is available to offer support for free.

St John

ASB and St John have been in partnership since 2008, with ASB staff volunteering on Area Committees for St John, as Caring Callers, and providing help with fundraising. All ASB branches are equipped with an AED (Automatic Heart Defibrillator) and have AED-trained staff ready to help, should the need arise. Another such partnership is ASB St John in Schools- a first aid programme which teaches Kiwi kids essential life-savings skills, giving them the confidence to take action in an emergency. Through this programme ASB has assisted in teaching over 900,000 New Zealand children basic first aid skills. 

KidsCan

KidsCan is a charitable organisation dedicated to ensuring that all children have the opportunity to learn, regardless of their family circumstances. They work with schools to break the cycle of hardship, providing food and essential items to kids in need, so they can focus on learning. ASB is proud to support 854 KidsCan partner schools and 112 Early Childhood Centres through KidsCan’s food and volunteering programmes.

Starship

The Starship Foundation is a charity set up to give New Zealand’s national children’s hospital additional equipment, support and help to patients, their families and staff. ASB is proud to have been a Five Star Sponsor of the Starship Foundation since its inception in 1991. Over the last 30 years, ASB has helped to raise funds to pay for refurbishments, vital medical equipment, research and new technology.

RainbowYOUTH

ASB has partnered with RainbowYOUTH since 2014. Rainbow Youth is a charity that provides support, information, resources and advocacy for Aotearoa’s queer, gender diverse, takatāpui, intersex youth and the wider rainbow community in order to ensure that New Zealand is a place where all young people can thrive.  ASB’s partnership with Rainbow Youth has included supporting their presence at Auckland Pride festivals, assisting with their office relocation, helping with various fundraising events, plus offering mentorships and youth scholarships.

Springboard Trust

The Springboard Trust’s vision is to dramatically improve the life skills of young New Zealanders through enhancing school leadership capability. The Strategic Leadership for Principal’s Program is a free 10-month programme that leverages cross-sector expertise to provide strategic leadership development and support for New Zealand Principals. ASB’s role as Strategic Partner for the Trust has seen them provide many senior business leaders from within the business to support the programme as mentors and subject matter experts.

Support your favourite charity

Making charitable donations through the ASB Mobile Banking app or FastNet Classic internet banking is as easy as making a regular payment.

You could also get in touch with your charity directly to set up a regular donation or make a one-off payment.

Find out how

Sports sponsorships

ASB Classic

The ASB Classic is New Zealand’s premier tennis event, that showcases the best of Auckland and Aotearoa to the world. ASB has been the major sponsor of the ASB Classic since 1997. 

Some of the world's most iconic tennis players have headlined the ASB Classic. Superstars such as Serena Williams, Venus Williams and Caroline Wozniacki, Juan Martín del Potro and Jack Sock have pulled in the crowds and put on a world-class show. 

Black Ferns, All Blacks and Super Rugby Aupiki

ASB is the bank that backs the teams in Black, on the world stahe and the newly formed Super Rugby Aupiki- the launching pad for rugby’s wahine toa to take on the world both on the field and off it. We know how passionate New Zealanders are of their national teams and we are proud to be a sponsor of the All Blacks, the Black Ferns, Black Ferns Sevens and the Maori All Blacks. With a commitment to high performance, innovation and diversity, NZ Rugby and ASB share much in common, which makes for a strong and successful partnership.

New Zealand Falcons

In 2014 we became the Major Sponsor of the New Zealand Falcons who are New Zealand's only gay and inclusive rugby union team. They are focused on making a strong contribution to the national rugby culture and Auckland's LGBTIQ community by encouraging players of all sexual orientations to become part of an inclusive team.

In addition, ASB became the first New Zealand bank to receive the Rainbow Tick accreditation. The Rainbow Tick is an external audit and quality improvement programme designed to foster a safe, welcoming and inclusive workplace for people of diverse gender identity and sexual orientation.

Sport Northland

Sport Northland’s core purpose is ‘Enriching lives through sport’ and although its core business is the achievement of Sport New Zealand outcomes, Sport Northland endeavours to entice people into sport and recreation through all its areas of operation. ASB has been Sport Northland’s major sponsor since 1992, and the partnership continues to go from strength to strength.

Arts and Culture

Auckland Lantern Festival

Auckland is home to a diverse range of ethnicities and cultures. ASB understands the importance of celebrating and embracing cultural diversity and is proud to be a Major Partner of the Auckland Lantern Festival.

This free annual event marks the end of the celebrations of the Lunar New Year and brings together individuals and families from all walks of life to enjoy the beautiful lantern displays, arts, crafts and food stalls. 

ASB Polyfest

ASB Polyfest is a vibrant four-day, family-friendly festival that celebrates traditional Polynesian culture through song, dance and speech. Held annually in March in Manukau, secondary school students from across the wider Auckland region perform and compete on stages representing Maori, Cook Islands, Niuean, Samoan and Tongan cultures. Other cultures showcase their performances on the Diversity Stage. 

ASB has been naming rights partner of ASB Polyfest for more than three decades. Our support has enabled the festival to grow from humble beginnings to the spectacular multi-day event it is today.

Auckland Diwali Festival

Over the past two decades the Auckland Diwali Festival has grown to become New Zealand’s premier Indian cultural festival, showcasing traditional and contemporary Indain culture and Auckland’s diverse Indian communities.

For several years, ASB has partnered with this family-friendly event that brings together the sights, sounds, flavours and colours of India.

Youth sponsorships

ASB GetWise - financial literacy for kids

ASB GetWise, New Zealand’s largest youth financial literacy programme is delivered free to primary and intermediate students. This award-winning programme teaches practical money management skills and aims to establish good savings habits at one of the most important stages of children’s learning development.

While ASB GetWise facilitators are based in New Zealand's main centres, Auckland, Hamilton, Wellington and Christchurch, 'roadshows' take ASB GetWise further afield visiting schools throughout the country. To date, ASB GetWise has reached 72% of primary and intermediate schools in New Zealand, delivering workshops to over 1 million registered students. Now with GetWise Digital, kids have free access to an online portal and augmented reality (AR) experience anywhere, anytime.

Stadiums and venues

ASB Auckland Waterfront Theatre

ASB is delighted to be the naming sponsor of the 660-seat ASB Waterfront Theatre, bar and gallery space, the new home of the Auckland Theatre Company- Auckland’s premier professional theatre company.

The purpose-built ASB Waterfront Theatre sits next door to ASB’s head office in Auckland’s Wynyard Quarter and signifies a major milestone in New Zealand theatre history. While a long-time dream for ATC, the ASB Waterfront Theatre also provides a space for other domestic and international arts organisations to tour and showcase their work.

ASB Theatre Marlborough

ASB Theatre Marlborough is one of New Zealand's newest theatre venues. Opened in 2016, the contemporary, state-of-the-art theatre boasts a 700-seat auditorium perfect for live performances, theatrical events, conferences, functions or exhibitions.

Eden Park

Eden Park is regarded as New Zealand’s largest and most iconic national sports stadium. Over year it plays host to over half a million local and international sports fans and matches and functions. While Eden park is most famous for hosting the 2011 Rugby World Cup Final, it has been the home of Auckland Cricket, Auckland Rugby and International events since the early 1900’s. In 2015, Eden Park was co-host for the Cricket World Cup and host for many other events such as the Downer NRL Auckland Nines, Bledisloe Cup, ITM Cup, Super Rugby, Football, plus international and domestic cricket games. Eden Park successfully hosts sell-out crowds of up to 50,000 on match days and caters for a wide variety of events and conferences throughout the year. 

ASB Tennis Centre

ASB is the major naming-rights sponsor of the ASB Tennis Centre, situated in Tennis Lane (formerly part of Stanley Street), Auckland. Offering both indoor and outdoor courts, this high profile sporting venue is the home of Tennis Auckland and the international tennis tournament - the ASB Classic.

The University of Auckland Business School

Housed in a magnificent new building, this faculty offers business research and tertiary education at all levels. ASB's contribution is recognized through naming rights to the ASB Atrium and ASB Careers Centre.

Corporate responsibility

ASB's Corporate Responsibility Report talks about ASB, our values and the work we are doing to build and support sustainable New Zealand communities. A passion for helping to develop sustainable business is not something new to ASB. It's part of our culture. We want to share the work we are doing in this area, the challenges we face, the progress we have made and our goals for the future. It's a journey. We don't have it all sorted, but we are working every day on making ASB a better and more sustainable company, and helping our customers and community partners to do the same.

If you have any comments or feedback on this report, please feel free to write to sustainability@asb.co.nz.

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