Welcome to a world of progress

We all have our own ways to measure progress, and our own stories about the things that matter to us. Whatever way you choose to measure it, and whatever your goals, we’re here to help you get one step ahead.

People of Progress

We're proud to support New Zealand businesses on their road to progress. Find out the inspiring stories behind the real ASB business customers who star in our new campaign and how they measure success.

Pic Picot

Pic Picot crushes the classic 'Started in a Garage' Kiwi business story, and the result is one of New Zealand's favourite peanut butters, and an export success.

Staying true to his community and building a business that benefits those around him, is part of how Pic measures progress, see it for yourself.

Jordan Rondel

Jordan Rondel captured the heart of the baking world with a childhood hobby that quickly transformed into a successful international career with her business, The Caker - all it took was a dash of fresh inspiration.

Jordan measures progress through the innovations she brings to the industry. She brought her special touch to the masses with her new baking kits, finding a way to grow her business in and out of the kitchen. Watch what Jordan has to say about how she gets one step ahead.  

Ronnie & Doreen Xue

Responding to a call for Kiwi products in China is a good start, but turning that initial idea into a successful scaled up business takes real drive.

That's what Ronnie and Doreen Xue have done with their company, QEX Logistics. Launching onto the New Zealand stock exchange and delivering more of our quality products to the world are part of how they measure progress. Discover more of their story.

One step ahead

Find out the stories behind our People of Progress; the real people who star in our new ad, and the ways they measure how far they've come.

Sarah Lin

Meet Sarah Lin, the creative mastermind, printing 3D limbs to help others progress.

From starting her own business when 3D printing was in its infancy, to creating bespoke limbs for amputees, Sarah Lin has built more than a business printing in 3D she’s helping print dreams. We talked to her to find out how her measures of progress also involve helping others get one step ahead too.

Chaos & Harmony

Rebecca Anderson talks about selling up to stepping into a new career starting Chaos & Harmony.

Chaos & Harmony creative director Rebecca Anderson and her husband sold everything and moved to Italy so Rebecca could learn to design shoes. On their return Rebecca built a business that stands out. Find out how far she’s come and how she stays one step ahead.

Dan Smith

From Auckland to Adelaide to LA Ink, we talk to tattoo artist Dan Smith about his journey.

Tattoo artist Dan Smith has left his mark on more people than he can count, from Auckland to Los Angeles and beyond. He's appeared on LA Ink, and runs his own tattoo shop in California, so how does he mark his progress? We talked to him on set to find out more.

How do you measure progress?