ASB making selfie ID a reality

Confirming customer identity is now as easy as taking a selfie, with the ASB ID mobile app.

The biometric app allows customers to verify their identity by comparing a photo of themselves and a photo of their eligible drivers' licence or passport, without having to go into a branch.

Earlier this year ASB ran a pilot programme in Auckland and Christchurch testing the biometric ID app, and now this safe and secure digital process is available to new ASB customers from the comfort of home.

ASB acting executive general manager retail Claire McKinnon says customer and staff feedback from the pilot programme was very positive, and highlighted the ease of use of the innovative app. 

"During our pilot, there were a lot of comments about how convenient the ASB ID app was for people wanting to join without the need to visit a branch. The app streamlines the process of opening an account with ASB, making it quicker and easier for our customers," McKinnon says.

"Providing more choices about where and when our customers can join ASB by using this biometric technology has been an exciting innovation."

Biometrics in banking

Facial biometrics are used to compare the selfie with the customer’s photo ID, ensuring the two match.

The secure digital process allows eligible new customers to open an ASB bank account from anywhere in New Zealand in approximately 15 minutes, and start transacting the same day.

Previously, ASB customers could start the process to join online, but needed to go into a branch in person with documents proving their identity and address.

The ASB ID app is available to customers within New Zealand who have joined online, have eligible photo ID (a New Zealand drivers licence, New Zealand passport or Australian passport) and a supported mobile phone. Customers can download the ASB ID app for Apple or Android.

ASB partnered with trusted identification verification service provider VIX Verify, to create the verification solution behind the app.

VIX Verify New Zealand reseller Ross Hughson says he enjoyed working with ASB on the innovative biometric solution.

"We know biometrics can improve the customer experience, while also making it more efficient and safer for everyone. As a result, VIX Verify is investing in biometric capability so we can further enhance this solution with ASB."

For more information about ASB ID please visit https://www.asb.co.nz/banking-with-asb/asb-id-app.html

Media Centre Media Releases ASB making selfie ID a reality