Your business name will often be the first thing your customers see. It reflects what your business is about and helps customers distinguish your business from competitors. Think about a name that will suit your business and be memorable. The business structure you have chosen will dictate the steps you need to go through to trade under this name.
You want to be confident your proposed business name is available and will stand out from your competitors. Searching Onecheck will show any business with the same or similar names, as well as checking if the business name is available to register for a domain name and trade mark.
If you decide to structure your business as a sole trader or partnership, you are not required to register your name with the Companies Office. You may however want to protect your name with a trade mark.
The Inland Revenue website has more detail on the requirements of each business entity.
Once you've confirmed you are eligible and your selected name is available, you're ready to reserve your company name. You can reserve your company name online in a few simple steps.
To reserve a name you must have: