A Domino’s veteran
Brett knows the Domino’s system from the inside out. “I started as a driver in 1992, while I was at uni. I stayed on and worked my way up, until I was managing Domino’s 32 corporate stores in NSW.”
By that stage he knew the Domino’s system back to front, so he took the leap and became a franchisee. By 2016 he owned six stores on NSW’s Central Coast, and another nine stores in Tasmania.
Expanding to New Zealand
Brett regularly holidayed with his family in Queenstown, and saw that the local Domino’s franchise was underperforming. It became available in May this year, and he took up the challenge to turn it around.
The first step was setting up local financing. He turned to the ASB Franchise team for help. “They were great. They know Domino’s, so they knew it was a strong system. The Franchise team introduced me to the local Queenstown Commercial team, and they set us up with everything we needed: bank accounts, EFTPOS, online and mobile banking. I applied for a loan for part of the franchise purchase, and they approved it in two days. That’s amazing service, especially compared to Australian banks.”
Turning the store around
Brett knew exactly how to make the Queenstown store perform. “You go back to the system, every time.”
He brought over two of his experienced managers, and has spent most of the first few months in Queenstown. They spent time with the staff, and made sure everything in the stores was being done the Domino’s way.
“It was all about building capacity. We reconnected phone lines, trained staff to make sure they were working efficiently, and replaced the old delivery vehicles with brand new ones. The team is now smiling and motivated, the phones are running hot and customers are getting their orders fast.”
The agreement with Domino’s called for Brett to open another store in Frankton within 6-12 months. Negotiations are already underway on a potential site, and Brett is confident it will lead to more success. “Once we have Frankton up and running, I want to put another two stores in the region.”
The potential of franchise
So what does Brett like about being part of a franchise? “You get a proven system, that you can be confident will work – as long as you work it. You just need to put in the energy and the time. Franchise businesses give everyone opportunities: the employees, the managers and the owners. It’s a great approach to business, especially with good partners like ASB.”
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