We don’t inherit the land from our parents; we borrow it from our children.
Staying one step ahead
What is agriculture for NZ? It provides us with income and exports, but how do we want the story to be told? We’re not the only agrifood producer in the world and we need to think about where we want to go so we can remain competitive in the future. Trevor Knyvett from KPMG spoke about the need for the agrifood industry to think about tomorrow, and not be left behind.
As Trevor mentioned, “up to this point, we have produced product, sent it to the world and people have bought it.” While we’re great at primary production, we need to change our mind-set to try and reach higher into the value chain.
Increasingly worldwide, consumers want to be closer to their food, have an experience and understand the intangible qualities such as sustainability, origin and cultural value.[ii] Global tastes and the values that are placed on food are changing and NZ has an opportunity to sell our unique story.