Creative confidence for business
“Creative leadership isn’t about leaders simply becoming more creative. It’s about individuals leading for creativity.” Tim Brown, Ideo,
People often mistake innovation for products and services. But innovation is a way of working, Ferrell says. Bringing design into a company starts with its leaders promoting an environment that enables creativity.
It’s not all about you as a leader stepping out of your comfort zone. It’s about enabling that behaviour in those around you, Ferrell says.
He believes innovation comes from diversity – we’ll be less afraid of the things that make us distinct if we learn more from each other. “If we only work with people who are similar to us, we only come up with incremental change,” Ferrell says.
Most of us learn to only play to our strengths. We enter the workforce and to continue to do the things we are good at. But if innovation is doing something that has not been done before, you have to step out of your comfort zone and take a creative risk, Ferrell says.
Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. - Tim Brown, IDEO
“Human-centred design. Meeting people where they are and really taking their needs and feedback into account. When you let people participate in the design process, you find they often have ingenious ideas about what would really help them. And it’s not a one-time thing; it’s an iterative process.” - Melinda Gates