We all know about Manuka but…
Their aim is to supply honey that’s not readily available. Manuka honey may be the star child of the industry but there are other under-appreciated honeys with similar qualities such as their best-selling Rewarewa product. Focussing on these relatively unknown varieties is one way they set themselves apart.
Interestingly, there hasn’t always been a huge demand for Manuka honey. It was often left on hives as bee feed once upon a time… Since the launch of the UMF Honey Association, NZ honey is now recognized all over the world and continues to rise in popularity, creating an ideal environment for growth in their business.
After 6 years marketing and selling their products, they are looking to expand their product range. With machinery no longer fitting their size, they are looking at ways of expanding, as well as ways to diversity the product range and become more well-known across the industry.
With this growth come challenges. Although they comply with all national standards, they now sit in an awkward space where they are too big to be a small provider and not big enough to compete with the bigger players. Innovation is hugely important to how the industry develops and how they will continue to operate as a business. Becoming web based, and using social media to drive reach outside of their local following has been one way that the business can grow its market share, and reach new audiences for their products. While it’s important for Gareth to grow a national taste for his products, the local connection is still hugely important - keeping their loyal followers happy is the priority.
Find out more about The Naked Honey Pot and their products.
2017 NZ AgriFood Investment Week
The 2017 NZ AgriFood Investment Week is a full programme of events designed to inspire, challenge and promote the industry, as well as provoke thought around the growth and investment in AgriFood.
ASB will be there as a proud sponsor, as well as hosting ASB Perspective 2025, a platform to showcase female thought leadership associated with the agribusiness sector.