The funding challenge for small businesses and start-ups
One of the biggest challenges start-ups and small businesses face is funding. Being a new business the Bird on a Wire team certainly faced this; they found it extremely hard to get funding and support from their former bank. At ASB we believe in Bird on a Wire and recognise its success and potential for future success so we were prepared to back the business. As Sophie told co.magazine recently, “Our friends at the ASB jumped on the Bird bandwagon with us after our incumbent bank wouldn’t even sit down and discuss finance with us.”
We chose to back Bird on a Wire not only because of the business but also because of the people behind the business; the three co-owners all have all built successful careers prior to Bird on a Wire which demonstrates their passion, dedication and strong work ethics.
We recognise that obtaining finance and getting support can be hard for small businesses, especially when they’re starting out or going through a growth period, so we look beyond just the numbers and past performance. Here at ASB, we consider the people behind the business, the ambition that drives what they do and their future opportunities.