Ambition: Passion for the perfect peanut butter

“I think New Zealanders need to get over that cringe thing and say ‘yes, look, we are the best in the world’.” – Bruce “Pic” Picot

ASB business customer Bruce “Pic” Picot, managing director Pic’s Peanut Butter, shares his ambitions, his measures of success, his thoughts on competition and his passion for peanut butter.

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