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ASB One Step Ahead: Peter Reidie, Farmlands

ASB One Step Ahead: Peter Reidie, Farmlands
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Farmlands is New Zealand's largest farmer-owned rural supplies co-operative. They use the collective power of their shareholders to drive great outcomes for agriculture and in turn, great outcomes for New Zealand.

For Farmlands CEO Peter Reidie, the future of rural New Zealand is top of his agenda, and helping farmers solve challenges they may face tomorrow, today. Watch Peter in action and discover how he measures progress.