Say yes to the dress

Reinventing during COVID-19

Say Yes To The Dress
<p>Romance fans know that love always finds a way and that’s certainly the case for Jessica Bridal, a retail store and dress wholesaler in Auckland’s Newmarket that was forced to shut its doors during level four lockdown. As owner Jessica Wu explains, the business adapted quickly to the restrictions and started offering customers virtual consultations and they have proved so popular that the business will continue to offer them. How’s that for a happy ending.</p> <p>With hundreds of weddings cancelled or postponed and retail stores forced to shut their doors due to the Covid-19 restrictions, Jessica Bridal’s Auckland-based business was hit hard. But necessity is the mother of invention, so the business made the best of a bad situation and started offering its customers virtual consultations. In this video, owner Jessica Wu tells us how she and her team handled the lockdown and how this forced adaptation may have changed her business for the better.</p>