Say yes to the dress

Say Yes To The Dress

Romance fans know that love always finds a way and that’s certainly the case for Jessica Bridal, a retail store and dress wholesaler in Auckland’s Newmarket that was forced to shut its doors during level four lockdown.

Say Yes To The Dress
<p>With hundreds of weddings cancelled or postponed and retail stores forced to shut their doors due to the Covid-19 restrictions, Jessica Bridal's Auckland-based business was hit hard. But necessity is the mother of invention, so the business made the best of a bad situation and started offering its customers virtual consultations.</p> <p>In this video, owner Jessica Wu tells us how she handled the lockdown and outlines the force adaptation that changed her business for the better by offering customers virtual consultations. They're so popular (50% of customers would accept a dress without trying it on!), the business will continue to provide this service across the country.<br> </p> <h3>Next steps<br> </h3> <ul> <li>What can you do to think outside the box? For Jessica, she had staff model wedding dressed for customers when they couldn't get into the store.</li> <li>Where else can you sell? Jessica is now selling across New Zealand where previously she was more local.</li> <li>Get in touch by <a href="/content/asb/small-business-banking/en/small-business-banking/small-business-banking-options.html#contact-us" target="_self">enquiring online, visit a branch</a> or call on <a title="0800 272 222" href="0800272222" target="_self">0800 272 222</a>.</li> <li>Download <a href="/content/asb/businesshub/en/businesshub/offers/vonto.html" target="_self">Vonto</a> (it's free) to connect to your business tools such as Xero, Vend, Shopify, Facebook, Instagram and Google Analytics to access insights to your business performance.</li> </ul>