Bowl & Arrow

Bowl & Arrow

Find out how Leisha Rae and Hannah Reid, the co-owners of Bowl & Arrow, reacted when their best laid plans went awry during the level four lockdown with revenue drying up and costs continue to roll in.

Bowl & Arrow
<h3>Determination meets information at Bowl &amp; Arrow<br> </h3> <p>Bowl and Arrow serve healthy and delicious smoothie bowls, smoothies and juices from their three stores in <a title="Orakei Bay Village" href="https://goo.gl/maps/UbwptP4162q" target="_blank">Orakei Bay Village</a>, <a title="Westfield New Market" href="https://www.google.com/maps/place/Westfield+Newmarket/@-36.8717903,174.7766093,15z/data=!4m5!3m4!1s0x0:0x17f4eb9a90b18f3b!8m2!3d-36.8717903!4d174.7766093" target="_blank">Westfield New Market</a>, and <a title="Commercial Bay" href="https://www.google.com/maps/place/Commercial+Bay/@-36.843691,174.7640699,17z/data=!3m1!4b1!4m5!3m4!1s0x6d0d475817c0ee99:0x12f4a31879616774!8m2!3d-36.843691!4d174.7662639" target="_blank">Commercial Bay</a>.&nbsp;</p> <p>And when the going gets tough, the tough get going and go digital.</p> <h3>Immediate crisis lessons</h3> <p>In response to any external event that impacts your business, it's wise to take action as fast as you can. Leisha and Hannah's response was to:</p> <ul> <li>Make a hard decision to close their first two stores and delay the opening of their third to reduce the costs they could control.</li> <li>Talk to their staff early in the decision making process and communicate clearly to them the current situation, and the plan to trade out.</li> <li>Go full steam ahead at online sales, spending time on improving their online experience, delivery, logistics and online ordering.</li> <li>Involve customers with recipe testing and online events.</li> <li>Learn more about digital marketing, databases, email campaigns, videos and content marketing.</li> <li>Treat their online business like an extra physical store with its own needs and time commitment.</li> </ul> <h3>Watch the video</h3> <p>In this video they further explain how they responded to the restrictions, how tools like Vonto helped them to get through and plan ahead, and why they see the reset as an opportunity to improve the way they do business.&nbsp;</p> <h3>Next steps</h3> <ul> <li>Get in touch with ASB by <a title="Contact us" href="https://www.asb.co.nz/small-business-banking/small-business-banking-options.html#contact-us" target="_self">enquiring online, visit a branch</a>, call on 0800 272 222 or contact your banker to update them on any rough trading ahead.</li> <li>If you face a difficult scenario in your business, take action as fast as you can and involve staff sooner than later. They are most likely on your side.</li> <li>Find out more about <a title="Vonto" href="/content/asb/business-banking/en/business-banking/vonto.html" target="_self">Vonto</a>. Digital tools like Vonto can help businesses gain valuable insight, presenting data as easy-to-digest charts and stats that help staff and owners set targets and stay on track.&nbsp;<span style="background-color: transparent;">Vonto's&nbsp;</span><a href="https://vonto.com/nz/support/terms-of-use" target="_blank">Terms of Use</a><span style="background-color: transparent;">&nbsp;and&nbsp;</span><a href="https://vonto.com/nz/support/privacy-collection-notice" target="_blank">Privacy Collection Policy</a><span style="background-color: transparent;">&nbsp;apply.</span></li> </ul>