Seach engine optimisation

Search engine optimisation

Search engine optimisation
<p>The best way to get to the top of search results is to optimise your online activity to appeal to what potential customers are searching for, called Search Engine Optimisation (SEO). Search engines will rank you higher if they find words, images or videos you’ve placed online, that answer a searcher's query. To get started, conduct keyword research to find what your customers are searching for, what common phrases they enter in search engines, and the format they want that information such as web text, a video or a podcast. Use <a href="https://ads.google.com/home/tools/keyword-planner/" target="_blank">Google’s Keyword Planner to help refine your results</a>. Gaining organic traffic takes time and there’s no secret formula that will move you onto page one overnight, but if you’re optimising as much as you can, it will be beneficial to your business in the long run.</p> <p>Watch this short video to see how search engine optimisation could help your business.</p>
<p>&nbsp;</p> <p>Next steps:</p> <ul> <li>Add searchable content to your website, such as whitepapers or industry guides, e-books, articles, case studies or blogs related to your business or industry that customers may want to view.</li> <li>Use social media to engage followers and direct them to your website.</li> <li>Create an email campaign to your database of existing customers and prospects and reference your online content, products or offers.</li> <li>Consider using paid media with ads, for example those run by run by Facebook, Instagram, Google, You Tube or LinkedIn.</li> <li>Check your website is mobile-friendly and consider redeveloping and relaunching if an upgrade is needed.</li> <li>Monitor your traffic using tools such as Google Analytics and use Google’s Search Console to see the keywords that people are using to find your website.</li> </ul>