Paid advertising on Facebook

Paid advertising on Facebook

Paid advertising on Facebook
<p>While it is possible to maintain communication with your followers for free just by posting engaging content, you may need to pay to advertise if you want to reach new audiences. Facebook is becoming one of the most popular advertising channels for small businesses. One reason is because of the way you can target your audience by using available data. The other good news about Facebook is that you can integrate Facebook, Instagram and Messenger adverts, as Facebook owns them all. If you can, create different ads to see if one version is working better than another, then adjust as you go. Remember to decide on your ad objective to measure in advance, which could be sales on your website, downloads of your app or increased brand awareness.</p> <p>Watch this short video to see how paid advertising on Facebook could help your business.</p>
<p>&nbsp;</p> <p>Next steps:</p> <ul> <li>Select your target audience to match your customer profile (age, location, interests, occupation and other details).</li> <li>Decide where to run your advert and if you want to run it across Facebook’s multiple platforms.</li> <li>Enter your budget and the length of time you want your adverts to run. These limits mean that you’ll never spend more than you’ve budgeted.</li> <li>Pick a format. You can choose to show a single image or video in your advert or use a roomier, multi-image format.</li> <li>Spend time identifying the triggers that customers reacted to, then set about recreating these more often inside your social media channels.</li> </ul>