Blogs and tutorials can help improve your search results and provide you with an opportunity to offer useful information to customers. Customer testimonials can also boost your search results, as well as influence purchase decisions.

Blogs, tutorials and customer testimonials
    <p>As well as integrating keywords into your website from the start, another way to maintain your position in the search rankings – or improve it – is by creating new content. Do you have an interesting story to tell about you or your business? An innovative new product or service to announce? Some unique knowledge or insight within your field that your customers may lack?</p> <p>By sharing those stories on your website, you can attract traffic from people who are seeking information, strengthen your brand and offer up relevant products or services at the time they’re looking to buy or book. Whatever you create, make it relevant to your area, make it useful, and make it interesting. And then make the most of that content by sharing it across other channels or even sending it to media outlets that could help you get more attention.</p> <p>The internet is a great place to learn new things and people are constantly looking for advice. How-to videos are now one of the most popular categories on YouTube. For businesses wanting to show their expertise, it’s a good way to make something useful, integrate products you might be selling and increase your relevance when it comes time for customers to book or purchase.</p> <p>How-to videos can also help move you up the search rankings. After Google, YouTube is the second most-used search engine in the <b>world!</b></p> <p>Word of mouth is still one of the most potent forms of marketing and it’s increasingly moving online, with customers seemingly trusting people they have never met before. A Research International-TNS survey showed 28% of internet users bought products as a result of reviews they read on the web and 34% changed their mind about a product as a result of what they read.</p> <p>If you don’t ask, you don’t receive - customers are often willing to leave a review if they’re asked. Ask them to leave reviews in a particular place and set up notifications for when reviews or comments come in so you can respond quickly. You will have to take the rough with the smooth, however. Not all reviews will be positive, but it’s important to deal with them swiftly.</p> <p>Try not to air your dirty laundry in public. It’s better to contact the reviewer directly to come to an agreement. Then post a reply showing what you’ve done about the issue that was raised. Customers respect a business that communicates constructively and puts things right when there is a legitimate problem.</p> <p>Need help improving your use of digital technology and how you engage with customers online? Try the <a href="/content/asb/businesshub/en/businesshub/services/digitaljourney.html">digital assessment tool</a>, powered by Digital Journey.</p>