Ira Goldstein as seen on TV

Ira Goldstein as seen on TV

The story of ASB and Ira Goldstein

In 2000 the ASB 'Ira Goldstein' advertising campaign was launched. Many years later, it's still going strong.

In the beginning...

Ira Goldstein is an American banker on a research mission. He finds out that all banks in the world are the same, with the exception of one in New Zealand - ASB. His boss says, "Goldstein, go to New Zealand and find out what makes that bank different."

Recent Goldstein

Not so long ago, Ira Goldstein's boss arrived in New Zealand to investigate ASB for himself. To see some of the pair's recent adventures, click on the TVs below.

Ira Goldstein - FastChequeIra Goldstein - Fastest IdiotIra Goldstein - Rural Manager 

Historic Goldstein

To view some of Ira Goldstein's earlier on screen adventures, click on the TVs below.

Ira Goldstein - FastChequeIra Goldstein - Rural ManagerIra Goldstein - Fastest Idiot

Ira Goldstein - FastChequeIra Goldstein - FastChequeIra Goldstein - Rural Manager 

Ira Goldstein - Fastest Idiot 

How we can help

Find a branch

Or phone us on 0800 803 804