The story of ASB and Ira Goldstein
In 2000 the ASB 'Ira Goldstein' advertising campaign was launched. Many years later, it's still going strong.
In the beginning...
Ira Goldstein is an American banker on a research mission. He finds out that all banks in the world are the same, with the exception of one in New Zealand - ASB. His boss says, "Goldstein, go to New Zealand and find out what makes that bank different."
Recent Goldstein
Not so long ago, Ira Goldstein's boss arrived in New Zealand to investigate ASB for himself. To see some of the pair's recent adventures, click on the TVs below.
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Historic Goldstein
To view some of Ira Goldstein's earlier on screen adventures, click on the TVs below.
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